SOMERSET, N.J., Nov. 7 -- inVentiv Health, Inc. (Nasdaq: VTIV - News) announced
today that is has completed the acquisition of American Speakers Education Research
Training LLC (ASERT), a medical education and training company, and DialogCoach(TM)
LLC, a specialty training organization that employs proprietary software tools and
e-learning solutions to improve sales force effectiveness.
ASERT delivers customized education and training solutions (advisory boards, modules,
and other unique training solutions) to the pharmaceutical, biotech, medical device
and life sciences industries. The DialogCoach(TM) product is an interactive, personal
role play simulator system which incorporates creative instructional design and
voice recognition technology. The system is designed to take learners beyond role
play, resulting in significant improvements in retention and post-training performance.
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American Speaker Education Research and Training Acquires DialogCoach ((March 29th
2005, Bethlehem PA))-ASERT LLC (American Speaker Education Research and Training,
LLC) has acquired DialogCoach', the world's first personal role-playing system,
from Allen Interactions Inc. (founder Michael Allen).
DialogCoach' is a unique software program that helps sales people become more effective
at verbalizing their sales messages and handling objections. By employing a creative
instructive design technique and voice recognition technology, DialogCoach' creates
and reinforces habits through mock interactions, offering an eight-fold increase
in retention, evidenced in simulation.
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The "Performance Gap" - How a personal role-play system assists sales professionals
deliver the brand message more effectively leading to better brand recognition and
sales results.
Marketing continues to effectively create selling messages for sales teams to execute,
however there is a performance gap between creation and consistent execution. Market
research in sales force effectiveness confirms this performance gap. This gap in
some organizations may seem like a small pot hole, and in others, may be as deep
as the Grand Canyon. Effective training focuses on closing the gap between current
performance and desired performance quickly, but frequently seems to be focused
on sales professional knowledge. The author will describe how to influence the performance
factor, which drives the delivery of the brand message - creating habit.
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Using Role-play to Develop "Muscle Memory"
By Bill Jacobs
As Fall comes to a close, many golfers are completing another season of either glory
or frustration on the links here on the East Coast. Having had a recent experience
on the golf course, I can speak for many golfers who find the game difficult. So
why is that? Personally, I have only been able to eke out 8 rounds this year and
although some of you are envious of this accomplishment, most of the low handicap
golfers have played this much golf every two weeks. Here in lies the foundation
of the trainer's message - those who perform well, PRACTICE.
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