Marketing continues to effectively create selling messages for sales teams to execute,
however there is a performance gap between creation and consistent execution. Market
research in sales force effectiveness confirms this performance gap. This gap in
some organizations may seem like a small pot hole, and in others, may be as deep
as the Grand Canyon. Effective training focuses on closing the gap between current
performance and desired performance quickly, but frequently seems to be focused
on sales professional knowledge. The author will describe how to influence the performance
factor, which drives the delivery of the brand message - creating habit.
Under the terms of the agreement, inVentiv will acquire ASERT and DialogCoach(TM)
for $5.0 million in cash and stock, plus earn-out payments for exceeding specified
financial targets. The acquisition is expected to be modestly accretive to inVentiv's
earnings.
Image Bill Jacobs, BS, Founder ASERT LLC American Speaker Education Research and
Training Corporation Hellertown, Pennsylvania
