((March 29th 2005, Bethlehem PA))-ASERT LLC (American Speaker Education Research
and Training, LLC) has acquired DialogCoach', the world's first personal role-playing
system, from Allen Interactions Inc. (founder Michael Allen).
DialogCoach' is a unique software program that helps sales people become more effective
at verbalizing their sales messages and handling objections. By employing a creative
instructive design technique and voice recognition technology, DialogCoach' creates
and reinforces habits through mock interactions, offering an eight-fold increase
in retention, evidenced in simulation.
Among the benefits of DialogCoach' is: decreased anxiety for the sales representative
wary of role-playing with a trainer; lower training costs; and less time out of
territory, due to the availability of the system on laptops.
According to Bill Jacobs, President of ASERT LLC, "This acquisition places ASERT
in a leading position within our industry. DialogCoach' is a sales simulator, which
has long been a missing component for many of our clients." He adds, "Every talented
performer of an art, sport or skill uses a simulator-airplane pilots, golfers and
speakers, for example. We are excited about the value DialogCoach' brings to our
customers in meeting the economic and time challenges of training sales people."
ASERT LLC is a training company that specializes in the pharmaceutical, biotechnology
and medical devices industries.